Jason Khoo, by Zupo, an SEO consulting agency that helps clients build powerful long-term SEO and digital PR strategies.
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Over the years, SEO has become one of the most talked about components of digital marketing, yet I find that there is still a great deal of understanding in the market about how search engine optimization works. Is missing
Many business owners see SEO as a field of hexes, keywords and links - and as a result many businesses extend their SEO approach to the background of the website, including code, Manipulate links and submit URLs.
Lastly, there is a lot of emphasis on hexes and shortcuts, but not enough to make sure you are choosing the right targets. A lot of businesses crowd on SEO who want to rank on Google and put into practice all the common tactics that they see in terms of SEO goals and objectives that meet their basic guidelines. ۔
In today's article, I want to talk about how you can use search engine optimization to increase your understanding of SEO and get even better results.
What do I mean by seeker's intention?
Understanding this concept means going beyond that. I'm sure everyone understands this phrase theoretically, but in terms of SEO, you need to consider how it directly affects search engine results, meaning what to do with Google search Is behaving like.
At a higher level, there are three main areas of searcher intent that your business needs to be aware of, which means that there are three main goals that any specific words or phrases related to your business should have. Want to get while searching. , Depending on the buyer's journey stage they are on.
Google prioritizes these three areas and considers them in its changing algorithm:
cial commercial purpose
For many businesses, business intent is the most desirable factor, and you can probably combine that. This refers to the stage where people are searching with the intention of buying.
As a business owner, you want to rank the search results where Google is displaying the results directly from the pages of the website whose products or services are being sold, and at the same time when you optimize for business intent. Will focus on a product or service page, not a blog post. .
al Informative intent
As the name suggests, informational intent refers to situations where the user searches Google for more information on a particular topic but is not required to make a purchase decision. This is a common intention and, although it does not lead to direct sales, it is worth investing in.
Although the information category can be very sketchy at a high level, the results are not commercial in nature. Instead, they are educational and come in the form of blog posts, Wikipedia articles and the like.
• Local intent
Local searches are a growing trend on Google and that is why as search engines continue to focus their algorithms more and more locally, there are more and more searches that show local businesses that consumers can buy from. ۔
Thus, whether you want to be local or develop nationally, this is another aspect of the seeker's intent that needs to be considered.
The link between search intent and SEO
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